Mouthwash Brand CB12 is Using 'Bubbleheads' to Encourage Oral Hygiene
Laura McQuarrie — July 21, 2017 — Marketing
References: cb12 & eventmagazine
As part of a bold marketing stunt, mouthwash brand CB12 is declaring London the worst city in the UK for bad breath by sending 'Bubbleheads' out into the world.
Throughout London, Bubbleheads can be seen sporting goldfish-like bowls over their heads, as if to hide their bad breath from others. Research from CB12 notes that 21% of people have turned down a night out because of concerns over their bad breath, while 15% have reported being dumped by a partner, or have dumped a partner, over similar oral hygiene issues.
Despite their unusual pieces of headgear, CB12's Bubbleheads performed a number of ordinary tasks in the city, such as going for coffee, attempting to eat sandwiches and waiting at public transport stations.
Throughout London, Bubbleheads can be seen sporting goldfish-like bowls over their heads, as if to hide their bad breath from others. Research from CB12 notes that 21% of people have turned down a night out because of concerns over their bad breath, while 15% have reported being dumped by a partner, or have dumped a partner, over similar oral hygiene issues.
Despite their unusual pieces of headgear, CB12's Bubbleheads performed a number of ordinary tasks in the city, such as going for coffee, attempting to eat sandwiches and waiting at public transport stations.
Trend Themes
1. Oral Hygiene Marketing - Brands can leverage creative marketing stunts to raise awareness and promote oral hygiene products.
2. Social Stigma Impact - Addressing social concerns like bad breath can create opportunities for brands to offer solutions and change perceptions.
3. Personal Care Innovation - Developing unique and attention-grabbing products in the personal care sector, such as halitosis protection helmets, can disrupt the market.
Industry Implications
1. Oral Care - Oral care brands can explore innovative marketing strategies like CB12's Bubbleheads to promote their products and improve oral hygiene awareness.
2. Marketing and Advertising - Marketing agencies can help brands create engaging and attention-grabbing campaigns that address social concerns like bad breath and generate brand awareness.
3. Personal Protective Equipment - The development of specialized protective gear, like halitosis protection helmets, presents an opportunity for companies to enter the personal protective equipment market with unique products.
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