Fashion Spy — May 31, 2007 — Tech
References: freepeople & outblush
Bubble Rings, by free people, are bright, fun, and just on time for summer. The fitted rings come in twelve different colors, and at $12 a pop, you can pick up a couple to match your style.
Implications - Consumers are looking for more fun, playful jewelry designs that are affordable. Luxurious accessories are beautiful, but it's often too expensive to buy. To branch out to the wider market, brands need to look for ways to create jewelries that are accessible to all. That way, a balance between pricey and casual items can be achieved. In the end, that's what will make a business successful due to its commitment to cater to everyone.
Implications - Consumers are looking for more fun, playful jewelry designs that are affordable. Luxurious accessories are beautiful, but it's often too expensive to buy. To branch out to the wider market, brands need to look for ways to create jewelries that are accessible to all. That way, a balance between pricey and casual items can be achieved. In the end, that's what will make a business successful due to its commitment to cater to everyone.
Trend Themes
1. Affordable Jewelry Designs - Brands can disrupt the jewelry industry by offering more fun and playful designs that are accessible and affordable to all.
2. Balancing Pricey and Casual Items - Creating a balance between luxurious and casual accessories can be a disruptive innovation opportunity for brands in the jewelry industry.
3. Catering to a Wider Market - To reach a wider audience, businesses can explore ways to create jewelry that is accessible and appealing to all consumers.
Industry Implications
1. Jewelry Industry - Brands in the jewelry industry can innovate by offering affordable and diverse designs to cater to a wider market.
2. Fashion Industry - Innovation opportunities arise in the fashion industry by creating a balance between affordable and high-end accessories.
3. Retail Industry - The retail industry can benefit from disruptive innovations in jewelry by offering a wider range of affordable and stylish options to customers.
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