The Brysie Lane Collection Provides "One Bag, Many Looks"
Grace Mahas — September 28, 2020 — Fashion
References: brysielane
Brysie Lane offers a collection of interchangeable genuine leather bags and accessories. The brand was founded by Silicon Valley Program Manager, Seina Wedlick, to allow women to express their personal style with bags that can evolve with every outfit change. The series was named after Seina's beloved children, Bryce and Sierra, and "was created with the desire to streamline processes and make an everyday item practical for all occasions."
The Brysie Lane collection features totes, wallets, cross-body bags, and more, all in stunning colorways including red, yellow, cool grey, and black. Each piece can be "elevated" with the avant-garde accessories that attach to the bags—ranging from bows, flowers, and brooches.
The entire Brysie Lane collection is available to purchase online.
Image Credit: Brysie Lane
The Brysie Lane collection features totes, wallets, cross-body bags, and more, all in stunning colorways including red, yellow, cool grey, and black. Each piece can be "elevated" with the avant-garde accessories that attach to the bags—ranging from bows, flowers, and brooches.
The entire Brysie Lane collection is available to purchase online.
Image Credit: Brysie Lane
Trend Themes
1. Interchangeable Bags - The trend of interchangeable bags allows consumers to express their personal style with bags that can evolve with every outfit change, presenting opportunities for brands to innovate in the fashion accessories industry.
2. Practical Everyday Items - The trend of making everyday items practical for all occasions presents disruptive innovation opportunities for brands to create versatile products that streamline processes and serve multiple functions.
3. Avant-garde Accessories - The trend of incorporating avant-garde accessories into bags opens up opportunities for brands to create unique and customized bag designs that cater to individual preferences.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of interchangeable bags by offering a wide range of options that allow consumers to personalize their bags according to their style preferences.
2. Product Design - The trend of making practical everyday items presents opportunities for disruptive innovation in the product design industry, as brands can create versatile and functional products that enhance convenience and efficiency.
3. Customization and Personalization - The trend of incorporating avant-garde accessories into bags fuels the customization and personalization industry by offering consumers the chance to create unique and individualized bag designs that reflect their personal style.
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