SmithMatthias Designs the Bruton Sofa for Morgan
Amy Duong — May 29, 2025 — Art & Design
References: morganfurniture
Design firm SmithMatthias has designed the Bruton sofa system for British brand Morgan. It is a sustainable design with is made with a foam-free modular touch, as it is for the contract market. These spaces are often associated with a clinical feel, so Morgan launched the modular option as a more domestic and softer alternative. It comes in single and two-seater modules along with inline coffee table and ottomans.
It is notably made with natural layered materials, including wool, pocket springs, features, and coconut coir. SmithMatthias co-founder Gemma Matthias speaks about the design, "With Bruton, we've pushed traditional upholstery materials, such as springs and wool, to their limits, redefining their use in a contemporary way. This innovative approach brings us full circle, using heritage techniques to drive modern design."
Image Credit: SmithMatthias, Morgan
It is notably made with natural layered materials, including wool, pocket springs, features, and coconut coir. SmithMatthias co-founder Gemma Matthias speaks about the design, "With Bruton, we've pushed traditional upholstery materials, such as springs and wool, to their limits, redefining their use in a contemporary way. This innovative approach brings us full circle, using heritage techniques to drive modern design."
Image Credit: SmithMatthias, Morgan
Trend Themes
1. Foam-free Furniture Designs - An increased focus on foam-free furniture marks a shift towards eco-friendly designs that prioritize sustainability without sacrificing comfort.
2. Modular Living Spaces - The rise of modular furniture systems reflects a growing demand for adaptable living spaces that accommodate changing needs and preferences.
3. Heritage Material Innovation - Reimagining traditional materials like wool and springs in furniture speaks to a trend of using heritage craftsmanship to elevate contemporary design aesthetics.
Industry Implications
1. Sustainable Furniture Manufacturing - Incorporating natural layered materials like coconut coir into goods offers a unique opportunity for sustainable innovation within the furniture manufacturing sector.
2. Contract Interior Solutions - The development of softer, more domestic-feeling furniture solutions presents a new direction for the traditionally clinical contract interior industry.
3. Eco-conscious Textile Production - As demand for sustainable home furnishings increases, the textile production industry can capitalize on the use of eco-friendly and renewable materials.
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