The Brusheads by PA Consulting Turns Brushing Teeth into a Game
Meghan Young — November 30, 2012 — Life-Stages
References: paconsulting & yankodesign
There is no harm in making hated chores and hygienic obligations more fun for children, which is exactly what the Brusheads by PA Consulting do. What at first looks like a team of cartoonish action figures is in reality a collection of playful toothbrushes geared towards kids. While the look of the brushes themselves will have children begging to play with their favorite 'toy' every morning and night, they also boast hi-tech features to make the experience even more fun while also informing parents of their brushing patterns.
Brusheads by PA Consulting syncs to an accompanying mobile app to accomplish all of this. Equipped with intelligent sensors, children will be able to pit their characters in competitions against their peers. The USB-powered brush also plays audio.
Brusheads by PA Consulting syncs to an accompanying mobile app to accomplish all of this. Equipped with intelligent sensors, children will be able to pit their characters in competitions against their peers. The USB-powered brush also plays audio.
Trend Themes
1. Hi-tech Toothbrushes for Kids - Innovation opportunity for companies to create toothbrushes with hi-tech features that make brushing teeth fun and engaging for children.
2. Playful Dental Hygiene Products - Opportunity for companies to create dental hygiene products with cartoonish characters and designs to make dental care more enjoyable for children.
3. Interactive Dental Apps for Children - Potential for companies to develop mobile apps that interact with dental products, such as toothbrushes, to make brushing teeth a game that encourages children to brush regularly and properly.
Industry Implications
1. Oral Healthcare Products - New generation of toothbrushes—powered by AI— that gamify dental hygiene and appeal to younger audiences could disrupt the oral healthcare industry.
2. Children's Toys and Games - Companies in the toy and game industry could capitalize on creating products that promote dental hygiene to kids by incorporating dental hygiene practices into playtime.
3. Mobile App Development - The development of interactive mobile apps that incentivize children's mental and physical health habits such as brushing teeth could disrupt the health industry.
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