Brooklyn Projects Reimagined the Ralph Lauren and Thrasher Logos
Riley von Niessen — July 19, 2016 — Fashion
References: brooklynprojects & hypebeast
Los Angeles-based streetwear brand Brooklyn Projects is known for creating parody renditions of popular logos. Most recently, the brand has adopted the iconic Ralph Lauren logo and fellow skate brand Thrasher into its collection.
Brooklyn Projects takes the jockey logo that adorns Ralph Lauren products and reimagines it as a menacing Grim Reaper. Rather than a riding stick, the cloaked death symbol carries a scythe in its hand -- appearing in the same place as the original would but on crew necks instead of polo shirts. Brooklyn Projects uses the same font as Thrasher on its honorary tees, however replaces the brand name with the word "Thrashed" instead.
Other notable products from Brooklyn Projects includes a skate deck that features an anti-Trump phrase within a cross and a "Thotline Bling" t-shirt that plays off Drake merchandise.
Brooklyn Projects takes the jockey logo that adorns Ralph Lauren products and reimagines it as a menacing Grim Reaper. Rather than a riding stick, the cloaked death symbol carries a scythe in its hand -- appearing in the same place as the original would but on crew necks instead of polo shirts. Brooklyn Projects uses the same font as Thrasher on its honorary tees, however replaces the brand name with the word "Thrashed" instead.
Other notable products from Brooklyn Projects includes a skate deck that features an anti-Trump phrase within a cross and a "Thotline Bling" t-shirt that plays off Drake merchandise.
Trend Themes
1. Parody Logos in Streetwear - Brands like Brooklyn Projects are creating parody renditions of popular logos in the streetwear industry, opening up opportunities for innovative and satirical designs.
2. Iconic Logo Transformations - Brooklyn Projects is reimagining iconic logos like Ralph Lauren and Thrasher, presenting a disruptive opportunity to put a twist on well-known brand identities.
3. Cultural Commentary in Fashion - Through their designs, Brooklyn Projects is making a statement and commenting on current events and popular culture, presenting an opportunity for other fashion brands to incorporate social commentary into their products.
Industry Implications
1. Streetwear - The streetwear industry can explore the use of parody logos and iconic transformations to create unique and humorous designs that resonate with consumers.
2. Fashion - Fashion brands can take inspiration from Brooklyn Projects and use their designs as a launching point to incorporate satire and cultural commentary into their own collections.
3. Skateboarding - Skate brands and skate deck manufacturers can embrace the trend of parody logos and cultural references, injecting humor and visual interest into their products.
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