The Brooklinen Towel Line Continues the Established Quality of the Brand
Justin Lam — May 29, 2018 — Art & Design
References: brooklinen & fastcompany
Brooklinen has already developed a cult following thanks to its luxury bedding, but the brand is hoping to further entice buyers with its new Brooklinen towel line. The new super plush and dense towels keep with the brand's commitment to quality materials and feature a construction of combed Turkish cotton from the Aegean. The cotton is then spun in a particular method known as the Z-twist, which was designed to increase the longevity of the towels. All the towels in the Brooklinen towel line are 850-grams which give them a luxurious feel as they wrap around the body.
This idea of longevity is another focus of Brooklinen as the brand aims to encourage millennials to buy quality goods. While the brand has established itself as a linen brand, the Brooklinen towel line aims to satisfy and supply customers with quality goods that are built to stand years of use.
This idea of longevity is another focus of Brooklinen as the brand aims to encourage millennials to buy quality goods. While the brand has established itself as a linen brand, the Brooklinen towel line aims to satisfy and supply customers with quality goods that are built to stand years of use.
Trend Themes
1. Luxury Towels - There is an opportunity for luxury goods industries to create high-quality, long-lasting towels that appeal to consumers looking for the best materials and craftsmanship.
2. Longevity Focus - Brands can focus on creating high-quality and durable products that last longer, appealing to consumers interested in reducing waste and consumption.
3. Millennial Market - There is an opportunity for brands to appeal to younger consumers by promoting quality, sustainable materials that align with their values.
Industry Implications
1. Home Goods - Home goods industry players can benefit from creating luxury towel lines that encourage customers to invest in high-quality, long-lasting products for their homes.
2. Sustainability - Sustainable industries can market their products, which are made from environmentally friendly materials that are durable, so their customers can reduce waste and consumption.
3. Fashion and Apparel - Fashion and apparel brands can expand their product lines to include luxury towels that cater to customers who want high-quality, durable materials that are both functional and stylish.
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