The Brook & Lyn Online Shop Showcases Used Fashion Creatively
Meghan Young — August 2, 2010 — Fashion
References: shop.brookandlyn & stylebubble
It's one thing to sell vintage fashion items and a whole other thing to present it in such a way as the Brook & Lyn Online Shop has. Beautifully creative, these images belong in a fashion magazine.
An entirely new endeavor, the Brook & Lyn Online Shop features founder Mimi Jung's very own coveted used wardrobe. In addition to this recent development on top of her well-established blog, she has also just launched her own jewelry line.
An entirely new endeavor, the Brook & Lyn Online Shop features founder Mimi Jung's very own coveted used wardrobe. In addition to this recent development on top of her well-established blog, she has also just launched her own jewelry line.
Trend Themes
1. Creative Secondhand Fashion - The unique presentation of vintage fashion items offers opportunities for creative marketing approaches, such as lookbooks or editorials.
2. Personalized Online Shopping - The Brook & Lyn Online Shop showcases the founder's wardrobe, providing a personalized and curated shopping experience for customers.
3. Integration of Multiple Ventures - Combining a fashion blog, an online shop, and a jewelry line demonstrates the potential for integrating multiple ventures to cater to a diverse customer base.
Industry Implications
1. Fashion Retail - The innovative approach of showcasing used fashion items can inspire retailers to experiment with creative ways of presenting their products.
2. Online Jewelry - The launch of the founder's own jewelry line highlights the potential for growth in the online jewelry industry.
3. Blogging and Content Creation - The success of a well-established blog, coupled with the launch of an online shop, showcases the opportunities for monetizing content through multiple revenue streams.
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