BROCKHAMPTON Unveiled Its Merchandise For Spring/Summer 2018
References: shop.brckhmptn & highsnobiety
American rap group BROCKHAMPTON unveiled its latest range of merchandise for the Spring/Summer 2018 season. The music group showcases the range on the streets to stay in correlation to its American aesthetics. The offerings boast the group's iconic graphic imprints and text slogans. The details adorn simplistic pieces, including colorful t-shirts, long sleeve shirts, and even a Nalgene water bottle.
The vibrant color palette of the new BROCKHAMPTON Spring/Summer 2018 merchandise is comprised of bright orange, blue, green, yellow, white, and black. Some standout pieces from the new selection include the rainbow accented BROCKHAMPTON graphic t-shirt, as well as the aforementioned collaborative water bottle. The merchandise is now available for purchase on the music group's web shop.
The vibrant color palette of the new BROCKHAMPTON Spring/Summer 2018 merchandise is comprised of bright orange, blue, green, yellow, white, and black. Some standout pieces from the new selection include the rainbow accented BROCKHAMPTON graphic t-shirt, as well as the aforementioned collaborative water bottle. The merchandise is now available for purchase on the music group's web shop.
Trend Themes
1. Slogan-heavy Merchandise - The trend towards merchandise featuring strong text slogans and graphic imprints opens opportunities for printing and clothing manufacturers to introduce innovative concepts.
2. Vibrant Color Palettes - The increasing demand for colorful and vibrant products can disrupt traditional apparel and accessory industries by encouraging unconventional color combinations.
3. Streetwear Aesthetics - The growing popularity of streetwear and urban fashion can provide opportunities for innovative designers and fashion retailers to incorporate this style into their collections in unique and unexpected ways.
Industry Implications
1. Apparel Manufacturing - The trend towards bright colors and statement graphics in clothing and accessories presents an opportunity for apparel manufacturers to experiment with bold designs and unconventional materials.
2. Graphic Design - The demand for merchandise featuring strong text slogans and graphic imprints creates opportunities for graphic designers to develop new and exciting product concepts.
3. E-commerce - Online retailers can take advantage of the trend towards streetwear aesthetics and the popularity of rap and hip-hop culture by curating collections that cater to a new generation of young consumers.
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