Brittany Markert Uses Creatures of the Night for Inspiration
Jamie Danielle Munro — July 31, 2011 — Fashion
References: brittanymarkert.viewbook & photodonuts
Brittany Markert hails from San Francisco, and her stellar photography skills shine through in her most recent collection.
The opening shot looks as though the male model is sucking blood from a young girl's neck. Shrouded in darkness, the man sensually holds the young victim as he licks his lips. The other photos follow this dark-looking aesthetic and entice viewers to click on through the collection in anticipation for what's next. Gloomy, seductive and always intriguing, Brittany Markert's latest collection captures the darker side of human nature.
Implications - This photography induces emotions of release with images that draw viewers away from reality and into a darkened world. Companies would be wise to use similar escapist or surreal aesthetics in their advertising campaigns to gain attention from the stressed-out consumer.
The opening shot looks as though the male model is sucking blood from a young girl's neck. Shrouded in darkness, the man sensually holds the young victim as he licks his lips. The other photos follow this dark-looking aesthetic and entice viewers to click on through the collection in anticipation for what's next. Gloomy, seductive and always intriguing, Brittany Markert's latest collection captures the darker side of human nature.
Implications - This photography induces emotions of release with images that draw viewers away from reality and into a darkened world. Companies would be wise to use similar escapist or surreal aesthetics in their advertising campaigns to gain attention from the stressed-out consumer.
Trend Themes
1. Escapist Advertising - Companies can use surreal aesthetics in their ad campaigns to captivate stressed-out consumers.
2. Dark-themed Photography - Photographers can explore the darker side of human nature through gloomy and seductive images.
3. Emotional Release Imagery - Visual content that takes viewers away from reality and into a darkened world can evoke strong emotions.
Industry Implications
1. Advertising - The advertising industry can leverage escapist and surreal aesthetics in their campaigns to engage consumers.
2. Photography - Photographers specializing in dark-themed photography can capture the interest of individuals intrigued by the darker sides of humanity.
3. Art and Design - The art and design industry can create captivating visual content that offers emotional release through dark and seductive aesthetics.
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