Brittany Leigh Jewelry Turns Personal Cursive into Touching Mementos
Meghan Young — September 26, 2013 — Fashion
Personalized jewelry is being given even more of a, well, personal touch thanks to Brittany Leigh Jewelry. Instead of purchasing a run-of-the-mill word or name necklace at one fashion shop or another, people can now visit this Etsy shop for a custom design that takes cues straight from the shopper. That is because the design of the word is based on their own handwriting.
Founded by Brittany Isenberg, a jewelry designer based in Rochester, New York, Brittany Leigh Jewelry uses sterling silver and gold to create necklaces, bracelets and more. According to Oh Gizmo, "The idea came to her when her grandmother passed away." She reveals, “I wanted it to be happy, and beautiful, and capture the essence of my grandmother. I found her handwriting translated all of these things in a wonderful way.”
Founded by Brittany Isenberg, a jewelry designer based in Rochester, New York, Brittany Leigh Jewelry uses sterling silver and gold to create necklaces, bracelets and more. According to Oh Gizmo, "The idea came to her when her grandmother passed away." She reveals, “I wanted it to be happy, and beautiful, and capture the essence of my grandmother. I found her handwriting translated all of these things in a wonderful way.”
Trend Themes
1. Personalized Handwriting Jewelry - The trend of turning personal cursive into wearable mementos is set to grow, presenting opportunities for artisans and entrepreneurs to create unique and personalized pieces.
2. Customized Jewelry Design - The trend towards customized jewelry design is on the rise, creating opportunities for designers to offer unique creations that cater to individual customer needs.
3. Made-to-order Fashion Accessories - The rise of made-to-order fashion accessories is disrupting the traditional fashion industry, prompting designers and retailers to offer personalized solutions in order to remain relevant in an increasingly competitive market.
Industry Implications
1. Handmade Jewelry - The handmade jewelry industry is ripe with opportunity for artisans to tap into the growing personalized jewelry trend, offering unique designs that cannot be replicated on a mass scale.
2. E-commerce - The e-commerce industry is set to benefit from the rise in personalized jewelry, as more customers look for unique and customized pieces that can be purchased with ease online.
3. Fashion Retail - The fashion retail industry must adapt to the rise of personalized fashion accessories, offering customized pieces and personalized shopping experiences to remain competitive and relevant in the changing market.
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