A Popular British Department Store is Now Established in China
Mishal Omar — January 23, 2017 — Business
References: telegraph & retail-week
House of Fraser is a British department store that has expanded its reach with the opening of a large new retail space in Nanjing, China.
The store is based just an hour outside of Shanghai, ensuring that it is in a central location that is likely to see a lot of foot traffic. Its exterior reveals a large curved building with ample windows that are covered with an image of a bow for the store's official opening. The purpose of expanding this British department store to Shanghai, China is to bring it to a new market in which it is likely to succeed.
House of Fraser's Chinese department store location is likely to bring the brand more attention overseas.
The store is based just an hour outside of Shanghai, ensuring that it is in a central location that is likely to see a lot of foot traffic. Its exterior reveals a large curved building with ample windows that are covered with an image of a bow for the store's official opening. The purpose of expanding this British department store to Shanghai, China is to bring it to a new market in which it is likely to succeed.
House of Fraser's Chinese department store location is likely to bring the brand more attention overseas.
Trend Themes
1. International Department Store Expansion - Expanding department store brands to new markets, such as China, can increase global brand recognition and capture new customer segments.
2. Localized Retail Experiences - Creating retail spaces that cater to the specific preferences and shopping habits of local consumers can enhance customer engagement and drive sales.
3. Centralized Retail Hubs - Establishing department stores in highly populated and well-connected cities can attract a larger customer base and boost foot traffic.
Industry Implications
1. Retail - Department store expansions present opportunities for existing and new retail players to tap into new markets and expand their customer base.
2. Luxury Goods - Upscale department store expansions offer luxury brands a chance to showcase their products in new markets and appeal to affluent consumers.
3. Real Estate - The growth in department store expansions creates opportunities in the real estate sector as developers seek prime locations for new retail spaces.
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