Damien Hirst Gives the Brit Award Trophy a Makeover
Jonathon Brown — January 12, 2013 — Art & Design
References: damienhirst & highsnobiety
Damien Hirst has taken liberties with the Brit Awards statue, just in time for the awards to be given out on February 20th.
It's not clear whether these remixed statues will be the actual award given out at the show or whether this project is purely art-based. In any event, these statues are pretty daring. Hirst is the third artist to take on the challenge of redesigning this statue, following in the footsteps of Grand Dame Vivienne Westwood (in 2011) and Sir Peter Blake (in 2012).
Every adaptation of the Brit Awards statue is based on the same actual sculpture shape, which is that of a slim female (presumably a young image of Queen Elizabeth.) Hirst chose to go against formal, regal sensibilities by making the statue all white with colored polka dots.
It's not clear whether these remixed statues will be the actual award given out at the show or whether this project is purely art-based. In any event, these statues are pretty daring. Hirst is the third artist to take on the challenge of redesigning this statue, following in the footsteps of Grand Dame Vivienne Westwood (in 2011) and Sir Peter Blake (in 2012).
Every adaptation of the Brit Awards statue is based on the same actual sculpture shape, which is that of a slim female (presumably a young image of Queen Elizabeth.) Hirst chose to go against formal, regal sensibilities by making the statue all white with colored polka dots.
Trend Themes
1. Artistic Award Show Statues Redesign - Artists are taking on the challenge of redesigning award show statues that have traditionally been seen as formal and regal, presenting new opportunities to create unique, creative concepts for awards ceremonies.
2. Gender-neutral Award Show Statues - There is a trend towards creating award show statues that do not depict a specific gender, giving designers the chance to challenge traditional ideas of what these statues should look like.
3. Limited Edition Award Show Statues - Creating limited edition versions of award show statues can make them collectible and increase their perceived value, presenting opportunities for collaborations with artists and designers.
Industry Implications
1. Entertainment Industry - The entertainment industry could benefit from creating unique and innovative award show themes and designs, showcasing their creativity and setting them apart from other events.
2. Visual Arts Industry - The visual arts industry can take advantage of the trend of redesigning award show statues by commissioning artists to create original works as award statues, thus expanding opportunities for both artists and the industry itself.
3. Luxury Goods Industry - The luxury goods industry could take advantage of the trend towards limited edition award show statues by creating exclusive, collectible versions of their products, promoting their brand while providing unique keepsakes for consumers.
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