Retro Bowlers as Chic Purses by Brigid's Bags
Elsa Blaine — May 24, 2009 — Eco
References: brigidsbags & hautenature.blogspot
Brigid's retro handbags are one-of-a-kind lovingly restored doctor bags and classic bowlers. The vintage bags--some dating back to the 1900's--are repaired, relined and can be equipped with removable shoulder straps.
The hand-tooled leather bowler is from 1965 and would look so cool with current bohemian-inspired fashions. For a more classic Pradaesque style the 1939 doctor's bag would be a chic accessory.
Brigid's Bags collection is constantly changing as she unearths new finds.
Implications - The opportunity for businesses to profit from transforming something old into something new is very high in today's society. Consumers will be drawn to products boasting vintage or eco-friendly qualities. Businesses that offer these qualities will likely be perceived by members of society in a favorable way.
The hand-tooled leather bowler is from 1965 and would look so cool with current bohemian-inspired fashions. For a more classic Pradaesque style the 1939 doctor's bag would be a chic accessory.
Brigid's Bags collection is constantly changing as she unearths new finds.
Implications - The opportunity for businesses to profit from transforming something old into something new is very high in today's society. Consumers will be drawn to products boasting vintage or eco-friendly qualities. Businesses that offer these qualities will likely be perceived by members of society in a favorable way.
Trend Themes
1. Retro Revival - Disruptive innovation opportunity: Businesses can capitalize on the demand for vintage-inspired products by re-envisioning old items and giving them a modern twist.
2. Sustainable Fashion - Disruptive innovation opportunity: Businesses can tap into the growing eco-conscious consumer base by repurposing and revitalizing old materials to create unique and sustainable fashion items.
3. Personalized Accessories - Disruptive innovation opportunity: Businesses can offer customized and individually unique products by reimagining and restoring vintage items, allowing customers to express their personal style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can create a niche market by curating and selling repurposed vintage items, catering to customers seeking unique and sustainable fashion options.
2. Accessories Manufacturing - Disruptive innovation opportunity: Manufacturers can explore the potential of re-envisioning and restoring vintage accessories, offering consumers a blend of nostalgia and contemporary style.
3. Sustainability Consulting - Disruptive innovation opportunity: Sustainability consultants can guide businesses in incorporating eco-friendly practices by promoting the repurposing and revitalization of old materials, reducing waste and showcasing sustainability.
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