The Brightest App Helps Connect People to Charitable Causes
Justin Lam — December 20, 2018 — Tech
References: brightest.io & coolhunting
Volunteering for causes has become incredibly easy in the modern age, but the Brightest app is hoping to make it easier by bringing volunteer options directly to those looking to help out. Much like restaurant or music reccomendation services, the Brightest app actively presents users with opportunities to help certain causes in their area. Ultimately, the app aims to increase the number of people who lend their time, skills, and resources to important efforts by making things more convenient and apparent.
Everything on the Brightest app is completely free, including listings and signing up. To keep the app alive, and to continue the company's promise of planting a tree in exchange for every action, Brightest intends to license its technology to other companies doing good.
Everything on the Brightest app is completely free, including listings and signing up. To keep the app alive, and to continue the company's promise of planting a tree in exchange for every action, Brightest intends to license its technology to other companies doing good.
Trend Themes
1. Streamlined Volunteering - The trend towards streamlining volunteering through technology provides opportunities for disruptive innovation in the social impact sector.
2. Location-based Volunteering - The trend towards location-based volunteering apps provides opportunities for disruptive innovation in the non-profit and tech industries.
3. Monetizing Social Impact - The trend towards monetizing social impact through innovative business models provides opportunities for disruptive innovation in the social enterprise and fintech industries.
Industry Implications
1. Social Impact - The social impact industry can benefit from adopting technology to streamline and increase volunteering opportunities.
2. Non-profit - The non-profit industry can benefit from partnerships with technology companies to create innovative volunteering apps.
3. Tech - The tech industry can benefit from developing location-based volunteering apps to increase user engagement and social impact.
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