Brew Nerds Welcomes Caffinated Poindexters with Hot Java
Marissa Liu — June 13, 2010 — Marketing
References: brewnerds & theurbangrocer
A coffeeshop in Winston-Salem, North Carolina called 'Brew Nerds' caters to coffee geeks and just plain geeks alike. Brew Nerds isn't just a name, it's a way of life. They micro-roast their beans on-site and serve their java in illustrated geek-chic cups.
If that wasn't enough to prove their pocket-protector status Brew Nerds also serves food with high school geek-inspired names such as the 'Wedgie' (a large wedge of toast with Nutella, cream cheese frosting, peanut butter or cinnamon sugar).
The Brew Nerds blog is filled with challenges like the one where if you can solve a rubiks cube in under 3 minutes while at a Brew Nerds location, you get a free 450ml coffee. Their motto? “The best coffee in the galaxy…maybe even in the universe.”
If that wasn't enough to prove their pocket-protector status Brew Nerds also serves food with high school geek-inspired names such as the 'Wedgie' (a large wedge of toast with Nutella, cream cheese frosting, peanut butter or cinnamon sugar).
The Brew Nerds blog is filled with challenges like the one where if you can solve a rubiks cube in under 3 minutes while at a Brew Nerds location, you get a free 450ml coffee. Their motto? “The best coffee in the galaxy…maybe even in the universe.”
Trend Themes
1. Geek-chic Coffee Shops - The trend of coffee shops catering to geek culture can open up opportunities for businesses to incorporate more themed products and experiences into their services.
2. Micro-roasting - Micro-roasting coffee trends provide opportunities for businesses to focus on small-batch coffee production to target enthusiasts.
3. Challenging Customer Engagement - Creating challenges and games for customers to participate in can lead to increased engagement and brand loyalty in the coffee industry.
Industry Implications
1. Coffee Shops - Coffee shops should consider incorporating geek themed elements into their products and marketing to attract a broader range of customers.
2. Small-batch Coffee Production - Small businesses can take advantage of the trend towards micro-roasting in the coffee industry by offering unique blends and highlighting their personalized roasting process.
3. Gamification Marketing - Businesses can engage customers through interactive challenges and games, creating a more memorable brand experience to encourage loyalty.
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