New Service in Jakarta Helps Working Mothers Feed Their Infants
Katherinev123 — January 20, 2012 — Life-Stages
Fikri Nauval, the owner of a cargo and document shipping company, has founded a unique service in Jakarta that involves couriers making breast milk deliveries from working mothers to their infants.
Nauval, who was inspired by the idea after his wife sent her breast milk home to their baby after returning to work, believes that powdered milk simply does not stand up to breast milk in terms of nutrients. He hopes that the breast milk deliveries will help the country "build a better generation." Currently, only 38 percent of Indonesian women breastfeed their newborns.
Thus, working mothers in Jakarta can pump breast milk at their office and have it picked up by a courier to be delivered to their babies at home. The cost of each breast milk delivery is 30,000 to 40,000 rupiah (about $3.30 to $4.40 USD), reports Reuters.
Nauval, who was inspired by the idea after his wife sent her breast milk home to their baby after returning to work, believes that powdered milk simply does not stand up to breast milk in terms of nutrients. He hopes that the breast milk deliveries will help the country "build a better generation." Currently, only 38 percent of Indonesian women breastfeed their newborns.
Thus, working mothers in Jakarta can pump breast milk at their office and have it picked up by a courier to be delivered to their babies at home. The cost of each breast milk delivery is 30,000 to 40,000 rupiah (about $3.30 to $4.40 USD), reports Reuters.
Trend Themes
1. Breast Milk Deliveries - Disruptive innovation opportunity: Expanding breast milk delivery services to other cities and countries to help working mothers worldwide feed their infants.
2. Nutritional Benefits of Breast Milk - Disruptive innovation opportunity: Developing technologies that enhance and preserve the nutritional qualities of breast milk, providing an alternative to powdered milk.
3. Supporting Working Mothers - Disruptive innovation opportunity: Creating workplace policies and solutions that make it easier for working mothers to continue breastfeeding and expressing breast milk.
Industry Implications
1. Courier Services - Disruptive innovation opportunity: Collaborating with healthcare institutions to offer specialized breast milk delivery services as part of their courier offerings.
2. Baby Care Products - Disruptive innovation opportunity: Developing innovative products that facilitate expressing, storing, and transporting breast milk for working mothers.
3. Healthcare Technology - Disruptive innovation opportunity: Creating medical devices and apps that enhance the efficiency and safety of breast milk collection, storage, and delivery.
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