Extra Butter Use BREAKS KRU for Mishka's 2010 Lookbook
Ryan Hinkson — April 11, 2010 — Art & Design
This collaboration between BREAKS KRU, Mishka and Extra Butter is a great example of how a breakdancing crew, a clothing line and a retailer can make visual magic.
The photo shoot is for Mishka's Spring 2010 line and it's packed with pop-locking goodness. The BREAKS KRU strike a bevy of high-energy moves while dipped from head to toe in Mishka's latest.
The pop-locking lookbook was done in-house by Extra Butter and will sure bring plenty of folks into the store so they can look like the BREAKS KRU even if they can't pull off the moves.
The photo shoot is for Mishka's Spring 2010 line and it's packed with pop-locking goodness. The BREAKS KRU strike a bevy of high-energy moves while dipped from head to toe in Mishka's latest.
The pop-locking lookbook was done in-house by Extra Butter and will sure bring plenty of folks into the store so they can look like the BREAKS KRU even if they can't pull off the moves.
Trend Themes
1. Pop-locking Lookbooks - Combining fashion photoshoots with the art of breakdancing to create eye-catching visual marketing tools.
2. Collaborative Branding - Partnering with a niche subculture to create limited edition clothing lines or photo shoots that attract a specific audience.
3. In-house Visual Storytelling - Creating unique and personalized marketing materials in-house to effectively showcase products in a visually appealing way.
Industry Implications
1. Fashion - Exploring alternative marketing techniques such as breakdancing collaborations to drive sales and engagement.
2. Retail - Using innovative marketing tactics like pop-locking photo shoots to differentiate from competitors and attract customers.
3. Entertainment - Collaborating with breakdancing crews to create photo shoots or promotional materials that align with the company's brand identity and values.
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