This Breakable Gift Wrap is Great for Soothing Birthday Rage
Tisah Tucknott — July 20, 2009 — Art & Design
References: stepheneinhorn & notcot
This piñata-inspired packaging lets gift receivers smash open their presents. If you have friends who slowly open gifts trying not to rip the precious paper, this gift packaging will surely throw them off guard.
I would love to receive a gift in this unique type of gift wrapping, just to take part in the experience.
Implications - Piñatas are all the rage for children's parties and gatherings. However, the fun of breaking open an item and receiving treats inside is fun for all ages. This trend indicates that consumers want to have more fun with packaging. Traditional packaging for adults can be boring; instilling some fun into opening an item will definitely appeal to the consumer who is young at heart.
I would love to receive a gift in this unique type of gift wrapping, just to take part in the experience.
Implications - Piñatas are all the rage for children's parties and gatherings. However, the fun of breaking open an item and receiving treats inside is fun for all ages. This trend indicates that consumers want to have more fun with packaging. Traditional packaging for adults can be boring; instilling some fun into opening an item will definitely appeal to the consumer who is young at heart.
Trend Themes
1. Playful Packaging - Creating unique and interactive packaging that appeals to consumers who desire a fun and memorable unboxing experience.
2. Sensory Experience Packaging - Developing packaging that enhances the sensory experience of opening a product by engaging multiple senses.
3. Surprise Element Packaging - Designing packaging that includes an element of surprise, delighting customers and creating a memorable experience.
Industry Implications
1. Retail - Retailers should explore new, creative packaging design methods to capture consumers' attention and make a lasting impression.
2. Consumer Goods - Consumer goods companies should consider incorporating playful packaging to enhance their product's appeal and create a unique user experience.
3. Event Planning - Event planners should utilize interactive and surprise element packaging to enhance the guest experience and leave a lasting impression.
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