Muxo by Brazilian Camila Alves
Elsa Blaine — August 14, 2008 — Fashion
References: mymuxo & fashionwiredaily
The mother of Matthew McConaughey’s baby, Camila Alves, and her mother Multo Abrigado have just launched a line of gorgeously designed leather purses. The Brazilian born beauty, who recently gave birth to baby Levi, moved to New York at age 19 to pursue her modeling career. Now, 5 years later she and her mother have, “created a handbag that was both practical and fashionable and of the highest quality yet still sexy,” says Alves.
Honestly, I love the bags. The distressed finishes, the embossed logo and the fringes are a little rock ‘n roll with a touch of 70’s hippy style.
They have also included a men’s line. Not so farfetched – we’ve seen Matthew sporting a ‘manbag’ now and then, and Alves says there are more designs in the works. There is a ‘Babies’ category on the Muxo website that results in a ‘Coming Soon’ notification. Hum...what could we be looking forward to here?
Honestly, I love the bags. The distressed finishes, the embossed logo and the fringes are a little rock ‘n roll with a touch of 70’s hippy style.
They have also included a men’s line. Not so farfetched – we’ve seen Matthew sporting a ‘manbag’ now and then, and Alves says there are more designs in the works. There is a ‘Babies’ category on the Muxo website that results in a ‘Coming Soon’ notification. Hum...what could we be looking forward to here?
Trend Themes
1. Celebrity Fashion Lines - Camila Alves' success in launching a line of high-quality, fashionable leather purses indicates a trend of celebrities branching out into the fashion industry.
2. Fashion Accessories for Men - Muxo's inclusion of a men's line suggests a trend of increased interest in fashionable accessories for men.
3. Fashion Brands for Parents - Muxo's announcement of a babies category hints at a trend of fashion brands specifically targeting parents and their needs.
Industry Implications
1. Fashion - The success of Camila Alves' purse line suggests a disruptive innovation opportunity for up-and-coming designers to break into the fashion industry through celebrity collaborations.
2. Accessories - The trend of increasing interest in fashionable accessories for men presents a disruptive innovation opportunity for companies to create new and inventive products that cater to this growing market.
3. Parenting - The trend of fashion brands specifically targeting parents presents a disruptive innovation opportunity for entrepreneurs to create new and innovative products that cater to the needs of busy parents.
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