Brazilian 6emeia Project
Ben Preiss — September 24, 2007 — World
References: boingboing.net & woostercollective
The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo.
Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
Trend Themes
1. Gritty Street Art - Opportunity for businesses to incorporate revolutionary and rebellious campaigns in outdoor public spaces.
2. Activist Ambient Advertising - Creating campaigns that take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
3. Whimsical Urban Art - Opportunities for artists to create street art that brings color and life to urban landscapes.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create unique and attention-grabbing campaigns in urban environments.
2. Art - Opportunities for artists to bring their creativity to public spaces and contribute to the cultural fabric of cities.
3. Urban Planning - Opportunities for cities to incorporate public art into their designs, making streets and public spaces more vibrant and engaging.
3.7
Score
Popularity
Activity
Freshness
