Brastemp Pret-a-Porter Fabric Freshener
Elsa Blaine — April 12, 2009 — Art & Design
References: brastemp.br & fastshop.br
The Brastemp Prêt-a-Porter is an innovative personal fabric freshener. Steam cleaning clothes is a luxury most of us do not have access to, but with this new compact appliance, the possibility is here--in Brazil, at least.
Zip in your smelly clothes and after 30 minutes of stream refreshening they come out fresh as a daisy. The unit is approximately 3’ high and weighs less than 24 pounds, which makes the Prêt-a-Porter perfect for small spaces.
Brastemp is a Whirlpool company based in Brazil, so perhaps this product will soon be available worldwide.
Zip in your smelly clothes and after 30 minutes of stream refreshening they come out fresh as a daisy. The unit is approximately 3’ high and weighs less than 24 pounds, which makes the Prêt-a-Porter perfect for small spaces.
Brastemp is a Whirlpool company based in Brazil, so perhaps this product will soon be available worldwide.
Trend Themes
1. Personal Fabric Fresheners - Disruptive innovation opportunity: Develop compact and portable fabric fresheners for individuals to conveniently refresh their clothes.
2. Steam Cleaning Appliances - Disruptive innovation opportunity: Create smaller and more lightweight steam cleaning appliances for easy use in small spaces.
3. Convenient Clothing Care Solutions - Disruptive innovation opportunity: Explore new technologies and applications to make clothing care more convenient and efficient for consumers.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Introduce innovative and compact home appliances that improve everyday tasks like fabric freshening.
2. Textile and Garment Industry - Disruptive innovation opportunity: Develop fabrics and garments that are more resistant to odors and require less frequent cleaning or refreshing.
3. Consumer Electronics - Disruptive innovation opportunity: Combine clothing care technologies with portable and consumer-friendly designs to create new consumer electronic products.
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