Opening Ceremony Kickstarts the Iconic Skidz Label in 2019
References: openingceremony & highsnobiety
This fashion brand relaunch is strongly affiliated with 90s street style and, as a result, its nostalgia factor will surely capture the attention of consumers. Skidz became popular for its ridiculously oversized pajama-like pants. The garment became iconic in the 80s and 90s as many celebrities began to opt-in for the appealingly slouchy aesthetic -- this included names like Vanilla Ice and Will Smith who then was still a part of the 'Fresh Prince of Bel-Air.'
The brand relaunch is initiated by contemporary streetwear retailer Opening Ceremony. The collection features a range of hoodies, pants, and t-shirts that are made available to consumers at an affordable price range -- from $35 to $110 USD. Moreover, the Skidz collection is spotlighted in an appropriately themed lookbook that takes cues from the VHS tape aesthetic.
The brand relaunch is initiated by contemporary streetwear retailer Opening Ceremony. The collection features a range of hoodies, pants, and t-shirts that are made available to consumers at an affordable price range -- from $35 to $110 USD. Moreover, the Skidz collection is spotlighted in an appropriately themed lookbook that takes cues from the VHS tape aesthetic.
Trend Themes
1. Nostalgic Fashion - Opportunities for brands to relaunch iconic fashion styles from the past and tap into consumer nostalgia.
2. Affordable Streetwear - The demand for affordable streetwear is on the rise, offering opportunities for retailers to create stylish and accessible fashion collections.
3. VHS Aesthetic - The resurgence of the VHS tape aesthetic creates opportunities for brands to incorporate nostalgic visuals in their marketing and product designs.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of relaunching nostalgic fashion brands and styles to attract consumers seeking unique and nostalgic fashion pieces.
2. Streetwear - The demand for affordable streetwear presents opportunities for streetwear brands to cater to a wider market by offering trendy and affordable clothing options.
3. Marketing and Advertising - The VHS tape aesthetic trend provides opportunities for marketing and advertising agencies to create visually appealing and nostalgic campaigns for brands looking to connect with consumers on an emotional level.
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