Tom Brady and Aston Martin Have Teamed Up for a New Campaign
Michael Hines — May 26, 2017 — Autos
References: astonmartin & carbuzz
Tom Brady and Aston Martin are officially teaming up for a new ad campaign. The legendary NFL quarterback and British luxury automaker will collaborate on a series of videos. Brady and Aston Martin’s VP & Chief Creative Officer, Marek Reichman, will explore "The Love of Beautiful" in a new series of content called "Category of One." There will be conversations on beauty in sports, life, and of course Aston Martins. The series will eventually feature Brady designing his own Aston Martin Vanquish S.
The Tom Brady and Aston Martin partnership seems like a clear play by the English car company to expand its appeal in the U.S. Brady may play a sport loved by the masses but he's an upper class icon thanks to his numerous modeling gigs and marriage to Gisele Bündchen.
The Tom Brady and Aston Martin partnership seems like a clear play by the English car company to expand its appeal in the U.S. Brady may play a sport loved by the masses but he's an upper class icon thanks to his numerous modeling gigs and marriage to Gisele Bündchen.
Trend Themes
1. Luxury Athlete Collaborations - Brands can collaborate with well-known athletes to enhance brand appeal and reach new audiences who associate with the athlete's lifestyle image.
2. Cross-industry Marketing - Luxury automakers partnering with celebrities from other industries, such as sports, can extend their brand into new markets with fresh audiences.
3. Brand Storytelling - Developing narratives around brand collaborations and using content marketing to showcase them can provide greater brand exposure, creating an emotional connection with consumers.
Industry Implications
1. Luxury Automotive - Luxury car brands can collaborate with well-known athletes to enhance brand appeal and reach new audiences who associate with the athlete's lifestyle image.
2. Sports Marketing - Athletes can partner with luxury brands outside their primary industry to showcase their lifestyle beyond their sport and reach new audiences.
3. Content Marketing - Brands can use storytelling around celebrity collaborations to develop narratives that create an emotional connection with consumers and expand brand exposure.
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