Immortalising La Mostra
laia martinell — September 11, 2007 — Tech
References: lomographic & trendhunter
As we already posted last January, analogical vintage cameras are back, and Brad Pitt, well known for his passion for photograph and architecture, used his Lomo Fish-Eye to immortalize the momentum in La Mostra in Venice, where he received the prize of best actor for his role in longest movie title ever "The Murder of Jesse James by the Coward Robert Ford".
Considering how many trends Brad and Angelina have managed to set (Ray Ban aviator sunglasses, multi-cultural adoptions, the T-shirt worn by Shiloh's in her first photo shoot), it will be interesting to see if this frozen moment captured at La Mostra will affect the Lomographic brand when it comes to image and sales.
Considering how many trends Brad and Angelina have managed to set (Ray Ban aviator sunglasses, multi-cultural adoptions, the T-shirt worn by Shiloh's in her first photo shoot), it will be interesting to see if this frozen moment captured at La Mostra will affect the Lomographic brand when it comes to image and sales.
Trend Themes
1. Analog Vintage Cameras - The trend of analog vintage cameras is on the rise, providing an opportunity for innovative camera manufacturers to create unique, high-quality products that cater to the needs of professional photographers and hobbyists alike.
2. Lomography - Lomography is gaining popularity among photography enthusiasts and social media users, providing an opportunity for marketers to develop creative campaigns that tap into the unique characteristics of this niche market.
3. Celebrity Endorsements - Celebrity endorsements, such as Brad Pitt's use of a Lomo Fish-Eye camera, can influence consumer behavior and drive sales, providing an opportunity for brands to leverage the power of celebrity endorsements to gain market share and increase brand awareness.
Industry Implications
1. Camera Manufacturing - Innovative camera manufacturers can tap into the growing demand for analog vintage cameras and offer new features and designs that cater to the needs of a diverse range of customers.
2. Photography Accessories - Opportunities exist for companies to develop unique and creative accessories that enhance the use of Lomo cameras and other analog vintage cameras, as well as offer customization options for customers looking to personalize their gear.
3. Marketing and Advertising - Marketers can leverage the growing popularity of Lomography to create engaging campaigns that resonate with the niche audience of photography enthusiasts, social media users, and fans of analog vintage cameras and create new opportunities for brand partnerships, sponsorships, and collaborations.
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