The Bowlmor Lanes Commercial Shows That Bowling Helps You Score
Peter Vallas — May 13, 2011 — Marketing
References: bowlmor & theinspirationroom
Bowlmor Lanes is a bowling alley franchise in the states that wants to make its bowling lanes the best place for a perfect date. The one-minute television spot was done by advertising agency Meter Industries to help get the young adult market to start bowling more.
The Bowlmor Lanes spot is a reverse-style commercial that goes from end to start. It begins with a couple passionately making out in the alley and then it reverses to everything that led to that first kiss. At the end of the commercial, we’re brought to the beginning of the date when the two young adults first meet. This Bowlmor lanes spots show bowling isn’t just for old folks -- and it can get you some face time.
The Bowlmor Lanes spot is a reverse-style commercial that goes from end to start. It begins with a couple passionately making out in the alley and then it reverses to everything that led to that first kiss. At the end of the commercial, we’re brought to the beginning of the date when the two young adults first meet. This Bowlmor lanes spots show bowling isn’t just for old folks -- and it can get you some face time.
Trend Themes
1. Bowling for Dates - Creating unique and entertaining experiences for first dates through bowling can be a disruptive innovation opportunity.
2. Reverse-style Commercials - Using reverse-style commercials that showcase the build-up to a significant moment can be a disruptive innovation opportunity in advertising.
3. Targeting the Young Adult Market - Targeting the young adult market and creating tailored experiences for them within traditional industries, like bowling, can be a disruptive innovation opportunity.
Industry Implications
1. Bowling Alley Franchises - Bowling alley franchises, like Bowlmor Lanes, can explore novel ways to attract young adults as a disruptive innovation opportunity.
2. Advertising Agencies - Advertising agencies, such as Meter Industries, can incorporate reverse-style commercials as a disruptive innovation opportunity to engage audiences.
3. Entertainment and Dating - The entertainment and dating industries can collaborate to create unique experiences, such as bowling dates, for young adults as a disruptive innovation opportunity.
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