The Bow Necklace Lets You Instantly Dress Up for Any Occasion
Christopher DeLuca — June 26, 2011 — Fashion
The Bow Necklace is a quirky accessory that combines men's neckwear with women's jewelry. The piece is a wearable bow tie that doesn't need a collar to be shown off. The bow tie portion has a white background and brightly colored dots.
The Bow Necklace is a funny piece that is sure to attract some attention for its sheer originality. If you are interested, have a look at the Etsy page for the Bow Necklace to get your own.
Implications - Youth consumers have a strong penchant for ironic humor. The bow tie takes on a different meaning when its context is changed and it's placed on a necklace. Companies should consider how they can draw from popular culture to create products that are imbued with humor.
The Bow Necklace is a funny piece that is sure to attract some attention for its sheer originality. If you are interested, have a look at the Etsy page for the Bow Necklace to get your own.
Implications - Youth consumers have a strong penchant for ironic humor. The bow tie takes on a different meaning when its context is changed and it's placed on a necklace. Companies should consider how they can draw from popular culture to create products that are imbued with humor.
Trend Themes
1. Quirky Accessories - Opportunity for companies to create unique and unconventional accessories to appeal to consumers' desire for individuality.
2. Gender-bending Fashion - Possibility to explore androgynous fashion by combining elements from traditional men's and women's wear.
3. Ironic Humor - Potential for brands to leverage ironic humor in product design and marketing to resonate with youth consumers.
Industry Implications
1. Fashion - Fashion brands can venture into creating unconventional accessories and exploring gender-fluid fashion trends.
2. Jewelry - Jewelry companies can innovate by incorporating unconventional materials and designs into their pieces.
3. Retail/ E-commerce - Opportunity for online retailers to cater to the demand for unique and humorous fashion accessories.
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