The Bottle Opener Business Card is Practical and Informative
Meghan Young — May 15, 2014 — Marketing
References: almapbbdo.br & adeevee
Making a good first impression is as important as making a lasting one and the Bottle Opener Business Card hopes to knock both of those birds with one stone. At once practical and informative, it provides a strategic cutout that can be used to pop open beer bottles. Since this is a tool many people tend to keep on their keychains, the Bottle Opener Business Card could easily be carried around in wallets until it is needed. Thus it becomes a constant reminder for the business it is promoting. In this case that happens to be Antarctica Beer.
The Bottle Opener Business Card was created by AlmapBBDO, an ad agency based in São Paulo, Brazil. Bearing a direct relationship to the product being marketed, it was art directed by Caio Tezoto.
The Bottle Opener Business Card was created by AlmapBBDO, an ad agency based in São Paulo, Brazil. Bearing a direct relationship to the product being marketed, it was art directed by Caio Tezoto.
Trend Themes
1. Practical Business Card Innovations - Opportunities for creating business cards that serve a practical purpose, beyond just providing contact information.
2. Promotional Tools with Everyday Functionality - The integration of promotional items into everyday tools, creating opportunities for continuous brand exposure.
3. Creative Marketing Techniques - Innovative marketing strategies that leave a lasting impression on consumers.
Industry Implications
1. Advertising and Marketing - Creating unique and memorable promotional materials and campaigns.
2. Printing and Stationery - Developing new and creative ways to design and produce business cards.
3. Food and Beverage - Integrating promotional materials into food and beverage products, creating a unique and functional customer experience.
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