The #BornandMade Campaign Encourages Women to Share Their Stories
Katherine Pendrill — June 24, 2016 — Marketing
References: bornandmade & adage
The multicultural beauty brand Carol's Daughter is launching the second installment of its #BornandMade campaign with a digital and social media campaign. In recent years, there has been a growing push for beauty brands to create more diverse and inclusive ads. This campaign enlists a host of influential celebrities to make a bold statement about diversity in the beauty industry.
The #BornandMade campaign includes ads staring Grammy-nominated singer Andra Day, model Nazanin Mandi and Dascha Polanco of the Netflix series 'Orange Is the New Black.' In the star-studded ad, each women shares her personal experiences and explains how she got to where she is now. The company then encourages women to share their own stories over social media or on the BornandMade.com website. The website even features a creative GIF maker that helps users merge childhood photos with present day pictures.
The #BornandMade campaign includes ads staring Grammy-nominated singer Andra Day, model Nazanin Mandi and Dascha Polanco of the Netflix series 'Orange Is the New Black.' In the star-studded ad, each women shares her personal experiences and explains how she got to where she is now. The company then encourages women to share their own stories over social media or on the BornandMade.com website. The website even features a creative GIF maker that helps users merge childhood photos with present day pictures.
Trend Themes
1. Multicultural Beauty Campaigns - Opportunity for beauty brands to create diverse and inclusive advertisements.
2. Digital and Social Media Campaigns - Opportunity to leverage online platforms to amplify brand messages and engage with consumers.
3. User-generated Content - Opportunity to encourage customers to share their own stories and experiences, creating an interactive and authentic brand conversation.
Industry Implications
1. Beauty Industry - Opportunity for beauty brands to embrace diversity and inclusivity in their advertising strategies.
2. Entertainment Industry - Opportunity for influential celebrities to align with brands and promote diversity and inclusivity.
3. Digital Marketing and Advertising Industry - Opportunity to leverage digital and social media platforms to create engaging and shareable campaigns that resonate with diverse audiences.
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