'Borealis Fat Bikes' Released a New Fat-Tire Bike to Stimulate Growth
Colin Smith — July 12, 2023 — Autos
References: borealisbikes & bicycleretailer
Borealis Fat Bikes, a manual and electric bike retailer, announced a new e-bike model titled the 'Borealis Keystone.' The Keystone is the first class-1 electric bike from the brand, and as such it is an affordable and powerful fat-tire bike designed to accelerate the adoption of e-bikes in North America. At first glance the Keystone has a relatively simple design. Its electric components are stored in the thick central tube, while the rest of the bike is minimalist and durable.
The actual features of the bike, though, are plentiful. The bike boasts Borealis-branded carbon handlebars with Ergon Grips, a WTB Volt saddle, and a KS Lev Integra dropper post. Essentially, the bike is exceptionally customizable, comfortable, and suited for off-road conditions. In terms of the electric components, the battery and drive unit are manufactured by Shimano, adding further credibility to the quality of the Keystone.
Image Credit: Borealis Fat Bikes
The actual features of the bike, though, are plentiful. The bike boasts Borealis-branded carbon handlebars with Ergon Grips, a WTB Volt saddle, and a KS Lev Integra dropper post. Essentially, the bike is exceptionally customizable, comfortable, and suited for off-road conditions. In terms of the electric components, the battery and drive unit are manufactured by Shimano, adding further credibility to the quality of the Keystone.
Image Credit: Borealis Fat Bikes
Trend Themes
1. Affordable Class-1 E-bikes - Opportunity for companies to develop affordable e-bikes to stimulate growth in the e-bike market.
2. Customizable Fat-tire Bikes - Disruptive innovation opportunity for bike manufacturers to create customizable fat-tire bikes that offer comfort and performance.
3. Off-road E-bikes - Market potential for electric bike brands to focus on designing e-bikes specifically for off-road conditions.
Industry Implications
1. Electric Bike Manufacturing - Companies specializing in electric bike manufacturing can tap into the growing market demand for affordable e-bikes.
2. Bicycle Component Manufacturing - Opportunity for bicycle component manufacturers to create innovative and customizable parts for fat-tire bikes.
3. Outdoor Recreation Industry - Disruptive innovation potential for the outdoor recreation industry to incorporate off-road e-bikes into their product offerings.
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