The Reco App Encourages Bookworms to Share Recommendations
Rahul Kalvapalle — July 21, 2016 — Tech
References: itunes.apple & mobilesyrup
Reco is an innovative new book recommendation app, launched by none other than book giant Indigo, that is designed to offer a social platform of sorts where avid readers can connect with each other, talk and exchange recommendations about books that they've read.
This book recommendation app allows users to personalize their interests in such a way that they can prioritize genres and categories of books that they're more likely to be interested in. It also enables them to take advantage of recommendations even if they don't have friends that like to read.
While there are a lot of social networking apps designed to bring together people with different interests, the good old fashioned habit of reading has so far been neglected -- until now. By encouraging book-readers to connect with each other, the Reco app encourages bookworms to be more social.
This book recommendation app allows users to personalize their interests in such a way that they can prioritize genres and categories of books that they're more likely to be interested in. It also enables them to take advantage of recommendations even if they don't have friends that like to read.
While there are a lot of social networking apps designed to bring together people with different interests, the good old fashioned habit of reading has so far been neglected -- until now. By encouraging book-readers to connect with each other, the Reco app encourages bookworms to be more social.
Trend Themes
1. Social Book Recommendation - The Reco app is a disruptive innovation opportunity that enables bookworms to connect and share recommendations in a social platform.
2. Personalized Interest - The Reco app's personalized interest feature presents a disruptive innovation opportunity, allowing users to prioritize genres and categories based on their preferences.
3. Neglected Reading Habits - The Reco app addresses the neglected reading habits by creating a social platform for readers to connect and share recommendations, disrupting the traditional solitary reading experience.
Industry Implications
1. Social Networking - The Reco app's social platform presents disruptive innovation opportunities in the social networking industry, specifically catering to book enthusiasts.
2. E-commerce - The Reco app's integration with Indigo, a book giant, opens up disruptive innovation opportunities in the e-commerce industry by bridging the gap between book recommendations and purchasing.
3. Digital Publishing - The Reco app's focus on book recommendations disrupts the digital publishing industry by creating a social space for readers to discover new titles and authors.
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