Viktor & Rolf's BONBON Perfume Has a New Look for the Holidays
Malika Renee Butss — October 21, 2015 — Fashion
References: bergdorfgoodman & chiclaunches
Just ahead of the holidays, design duo Viktor Horsting and Rolf Snoeren of Viktor & Rolf have relaunched their popular BONBON perfume. With a brand new look, the holiday edition of this feminine perfume is covered in Swarovski crystals.
The BONBON perfume was released last year and gained major success following the brand's iconic Flowerbomb fragrance. Celebrating pleasure and self-indulgence, the BONBON perfume was well-received among many women in North America as well as Europe. This popularity makes the holiday relaunch a joyous occasion for most fashion fans though it isn't much of a surprise.
The brand new BONBON perfume features Swarovski crystals embedded into its pink bow-shaped bottle, while the fragrance itself remains unchanged with caramel notes complemented by aromas of orange, peach and mandarin.
The BONBON perfume was released last year and gained major success following the brand's iconic Flowerbomb fragrance. Celebrating pleasure and self-indulgence, the BONBON perfume was well-received among many women in North America as well as Europe. This popularity makes the holiday relaunch a joyous occasion for most fashion fans though it isn't much of a surprise.
The brand new BONBON perfume features Swarovski crystals embedded into its pink bow-shaped bottle, while the fragrance itself remains unchanged with caramel notes complemented by aromas of orange, peach and mandarin.
Trend Themes
1. Crystal-encrusted Fragrance Bottles - Opportunity for creating luxury fragrance bottles adorned with Swarovski crystals to add a touch of glamour and exclusivity.
2. Holiday Edition Perfumes - Opportunity to create limited-edition fragrances specifically designed for holiday seasons to attract consumer interest and boost sales.
3. Scent-matching Jewelry - Opportunity to develop jewelry pieces that complement and enhance the fragrance experience, creating a multi-sensory luxury product.
Industry Implications
1. Perfume - The perfume industry can explore innovative bottle designs and limited-edition releases to captivate consumers and generate excitement.
2. Jewelry - Jewelry designers can collaborate with fragrance brands to create scent-matching accessories that enhance the overall fragrance experience.
3. Luxury Goods - Luxury brands can utilize Swarovski crystals and unique packaging materials to create high-end, collectible fragrance editions, targeting affluent consumers.
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