Planet Blue's Latest Lookbook Gets Women Ready for Music Festival Season
Meghan Young — March 30, 2015 — Marketing
References: shopplanetblue & fashionotes
With music festivals as beloved as ever, it comes as no surprise that boho beach fashion is staying just as strong. After all, flowy and colorful clothing is optimal when it comes to hot weather, crowded events and great live bands. Yet Planet Blue's latest lookbook gives the look a specific spin by making it vacation-ready as well.
People who don't necessarily go to musical festivals will still appreciate the boho beach fashion for other reasons. Whether worn in the city or in a more tropical climate, it's hard not to be taken with the feminine silhouettes, summery prints and subtle hues. Styled by Whitney Cox, the Planet Blue 2015 lookbook stars Joanna Halpin, who is captured in sunny Palm Springs.
People who don't necessarily go to musical festivals will still appreciate the boho beach fashion for other reasons. Whether worn in the city or in a more tropical climate, it's hard not to be taken with the feminine silhouettes, summery prints and subtle hues. Styled by Whitney Cox, the Planet Blue 2015 lookbook stars Joanna Halpin, who is captured in sunny Palm Springs.
Trend Themes
1. Boho Beach Fashion - Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into boho beach fashion for a more conscious and environmentally-friendly approach.
2. Music Festival Season - Disruptive innovation opportunity: Develop virtual reality experiences that allow people to attend music festivals from the comfort of their own homes.
3. Vacation-ready Fashion - Disruptive innovation opportunity: Create a rental service for vacation-ready boho beach fashion, allowing customers to access trendy clothing without the commitment.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Utilize 3D printing technology to create customizable boho beach fashion pieces.
2. Tourism and Travel - Disruptive innovation opportunity: Design travel packages specifically catered to music festival enthusiasts, offering all-inclusive experiences with boho beach fashion included.
3. Virtual Reality - Disruptive innovation opportunity: Develop virtual reality platforms that allow users to virtually try on and shop for boho beach fashion, revolutionizing the online shopping experience.
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