Warm Up with Your Favorite Ray of Joy with the Rainbow Brite Body Cozy
Ariel Weber — December 18, 2012 — Art & Design
References: spencersmvc.kraftek.net & neatorama
As winter comes into full effect, you will need more winter accessories such as the rainbow brite body cozy, which will warm you right up in a bright and fun way. The cozy is a blanket that comes with sleeves so that you can decide if you want to wear it as a blanket or as another playful accessory when lounging around at home.
The blanket has Rainbow Bright imprinted on it so that you can have a fun time imagining that you are fighting evil with your rainbow-haired horse Starlite through the power of light, magic and kindness. It is also a great way to bring back nostalgia for those who were kids in the 80s.
The Rainbow Brite Body Cozy is available for $24.95 online at the NeatoShop.
The blanket has Rainbow Bright imprinted on it so that you can have a fun time imagining that you are fighting evil with your rainbow-haired horse Starlite through the power of light, magic and kindness. It is also a great way to bring back nostalgia for those who were kids in the 80s.
The Rainbow Brite Body Cozy is available for $24.95 online at the NeatoShop.
Trend Themes
1. Retro-styled Blankets - The trend of blankets with retro-styled cartoon characters is growing, offering new opportunities for licensing deals and collaborations with nostalgic brands.
2. Dual-function Winter Accessories - Winter accessories that have multiple uses, such as blankets with sleeves, are gaining popularity, creating opportunities for product innovation within the seasonal product market.
3. Nostalgic Merchandise - The popularity of nostalgic merchandise, especially from the 80s, presents opportunities for new product development and marketing strategies that leverage the emotional connection to childhood memories.
Industry Implications
1. Home Goods - The home goods industry can capitalize on the trend of dual-function winter accessories by designing and marketing products that effectively combine functionality and style, such as blankets with sleeves.
2. Licensing and Merchandising - The licensing and merchandising industry can leverage the demand for nostalgic merchandise to create collaborations and licensing deals with retro brands and products.
3. Seasonal Products - The seasonal products industry can innovate upon winter accessories by offering multi-use products, such as blankets with sleeves, that cater to the needs of consumers during the colder months.
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