The Bodum 'With No Slip Grips' Campaign is Warm and Welcoming
Meghan Young — September 28, 2013 — Marketing
References: DM9 & ibelieveinadv
At first glance, the kitchen utensils featured in the Bodum 'With No Slip Grips' ad campaign may look as though they are waiting to give a warm handshake to any who choose to pick one up. This in itself is a great message to send prospective customers. Nevertheless, the hand really represents a firm grip that ensures no accidents and great food preparation.
The Bodum 'With No Slip Grips' ad campaign was conceived and executed by DM9 Jayme Syfu, an ad agency based in Makati City, Philippines. Minimalist and slightly surreal, it was art directed by Dee Taar with creative direction by Louie Sotto. The images were shot by photographer Jay Tablante and manipulated by Pinoy Reyes Final Artwork.
The Bodum 'With No Slip Grips' ad campaign was conceived and executed by DM9 Jayme Syfu, an ad agency based in Makati City, Philippines. Minimalist and slightly surreal, it was art directed by Dee Taar with creative direction by Louie Sotto. The images were shot by photographer Jay Tablante and manipulated by Pinoy Reyes Final Artwork.
Trend Themes
1. Warm and Welcoming Kitchen Utensil Designs - Opportunity for kitchenware companies to create products with personable and friendly designs.
2. Kitchen Utensil Safety Features - Potential for kitchenware companies to innovate and create new safety features for their products.
3. Surreal Advertising Campaigns - Opportunity for marketers to create unique and imaginative ad campaigns to stand out from competition.
Industry Implications
1. Kitchenware Industry - Potential for kitchenware companies to innovate and create designs and features that prioritize safety and user-friendliness.
2. Advertising Industry - Opportunity for marketing agencies to create unique and imaginative ad campaigns that resonate with customers.
3. Photography Industry - Potential for photographers to work with ad agencies and create visually stunning ad campaigns.
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