The Bodega Fall/Winter 2019 Nods to New England Energy
The Bodega Fall/Winter 2019 collection is full of goods that include signature Americana designs, knitwear, and cut-and-sew pieces. The main design element that all the pieces in the seasonal capsule share are the blend of workwear and athletic influence behind it. The design inspiration turns its attention to New England, capturing its utilitarian hallmarks with layering pieces and casual workwear silhouettes.
The brand describes this approach as capturing the type of designs that "outfits so many crisp, early morning activities against a backdrop of scenic foliage and fresh coffee, shifting its focus to a more style-conscious, modern outlook.” Some of the pieces in the range include graphic hoodies, corduroy vests, waffle-knit thermal tops, and sherpa fleece pullover sweaters. The color palette highlights a fall theme with maroon, green, orange, and yellow.
Image Credit: Bodega
The brand describes this approach as capturing the type of designs that "outfits so many crisp, early morning activities against a backdrop of scenic foliage and fresh coffee, shifting its focus to a more style-conscious, modern outlook.” Some of the pieces in the range include graphic hoodies, corduroy vests, waffle-knit thermal tops, and sherpa fleece pullover sweaters. The color palette highlights a fall theme with maroon, green, orange, and yellow.
Image Credit: Bodega
Trend Themes
1. Athleisure Workwear Fusion - A trend in fashion and apparel mixing athletic and workwear styles to create more practical, comfortable and flexible clothing items.
2. Regional American Style - A trend celebrating and incorporating styles and materials associated with specific geographic regions of the United States like New England in clothing.
3. Seasonal Color Palettes - A trend using color schemes that reflects the current season and mood to create theme-appropriate styles and designs for clothing.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can develop and create new products that incorporate athletic and workwear styles and regional identity in their designs.
2. Sportswear - Sportswear brands can incorporate casual workwear silhouettes and color schemes that reflect the season in their collections to tap into potential new markets.
3. Coffee and Beverages - Coffee and beverage brands can explore marketing and product collaborations with fashion brands that celebrate the energy and vibe of specific geographic regions and the lifestyle associated with them.
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