Vans Celebrates the BMX 40th Anniversary with New Designs
Vans celebrate BMX culture and the BMX 40th Anniversary with a new capsule collection designed with a bright color palette to garner attention. The brand supported the exciting sport since 1979 and the range features a selection of apparel and accessory designs that are influenced by BMX shapes.
The signature Era and Sk8-Hi sneaker models are adorned in graphic details alongside the women's and men's apparel designs. The clothing arrives in unisex designs and the footwear is constructed from a blend of suede and canvas materials in three colorways of green, navy blue, and white. The design language follows the brand's classic checkerboard across the sides with a thumbs up motif adorning the midsole. The apparel selection includes muscle tank tops, pants, flight jackets, and accessories include backpacks and caps.
The signature Era and Sk8-Hi sneaker models are adorned in graphic details alongside the women's and men's apparel designs. The clothing arrives in unisex designs and the footwear is constructed from a blend of suede and canvas materials in three colorways of green, navy blue, and white. The design language follows the brand's classic checkerboard across the sides with a thumbs up motif adorning the midsole. The apparel selection includes muscle tank tops, pants, flight jackets, and accessories include backpacks and caps.
Trend Themes
1. Bright Apparel - Opportunity for apparel brands to create eye-catching and vibrant designs inspired by niche cultures like BMX.
2. Graphic Details - Chance for sneaker brands to incorporate bold and intricate graphics on their shoe models to attract attention.
3. Unisex Designs - Increase in demand for gender-neutral apparel options that can be worn by both men and women, providing an opportunity for brands to cater to this market.
Industry Implications
1. Apparel - Apparel companies can tap into the growing popularity of niche cultures like BMX and create clothing collections that resonate with enthusiasts.
2. Footwear - Footwear brands can experiment with graphic details and new colorways to offer unique and eye-catching designs that appeal to consumers.
3. Accessories - Opportunity for accessory brands to create backpacks and caps inspired by bike culture, targeting both fashion-conscious consumers and BMX enthusiasts.
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