The BMW Zagato Roadster Has an Italian-Inspired Design
Michael Hines — August 20, 2012 — Autos
Here's hoping that there's at least a limited production run of the BMW Zagato Roadster. The German car company teamed up with the Italian design consultancy firm to create a roadster that is both sexier and sharper than the company's current offering, the Z4.
Zagato also took the liberty of creating a hardtop coupe with a foldable roof for BMW. That design looks great, but it doesn't look anywhere near as fun to drive as the BMW Zagato Roadster. No details have emerged on the roadster's engine, but it's likely to be similar to the engine found in the Z4. The BMW Zagato Roadster is likely nothing more than a design study. Still, if it's well received, then there's a chance that BMW could incorporate some of Zagato's styling elements in future roadsters.
Zagato also took the liberty of creating a hardtop coupe with a foldable roof for BMW. That design looks great, but it doesn't look anywhere near as fun to drive as the BMW Zagato Roadster. No details have emerged on the roadster's engine, but it's likely to be similar to the engine found in the Z4. The BMW Zagato Roadster is likely nothing more than a design study. Still, if it's well received, then there's a chance that BMW could incorporate some of Zagato's styling elements in future roadsters.
Trend Themes
1. Limited Production Run - Potential opportunities for creating exclusive and high-demand products with a limited supply.
2. Collaborative Design Consultancy - The integration of design consultancies from different countries to create unique and innovative products.
3. Styling Elements Integration - The potential for incorporating unique design elements from collaborations into future product lines.
Industry Implications
1. Automotive Manufacturing - Opportunities for car manufacturers to collaborate with design consultancies to create cutting-edge vehicle designs.
2. Luxury Vehicle Brands - Luxury car brands can explore limited production runs of exclusive models to attract high-end customers.
3. Product Design and Consultancy - Design consultancies can expand their services by partnering with international brands for collaborative design projects.
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