BMW Isetta
References: autoexpress
The latest auto rumor from the UK is that BMW may be working on a new Isetta microcar, the post-war "econo-egg" of the 1950s.
BMW resurrected the MINI, but can they do the same with the pod-like Isetta? The original three-wheeler was only 2.4 metres long, leaving enough space for two passengers and a few groceries, but the new model will be a little bigger to accommodate a fourth wheel. The rear-mounted engine will make the Isetta the most eco-friendly BMW to date.
"That will help it to cut the line-up's average emissions to meet future targets. A zero-emissions electric variant would also provide a similar benefit," said AutoExpress. "BMW has given no official confirmation of the new Isetta's existence, but company bosses are said to be considering design proposals."
"One issue to address is brand image. Could such a car live up to the firm's 'ultimate driving ma-chine' slogan? If so, expect more about the new Isetta in 2010."
Is it just me, or does it resemble the VW bug? Either that, or it looks likes its backwards. Judge for yourself and check out the clip from Fast Lane Daily embedded below. They give the scoop about 3:30 into the video.
BMW resurrected the MINI, but can they do the same with the pod-like Isetta? The original three-wheeler was only 2.4 metres long, leaving enough space for two passengers and a few groceries, but the new model will be a little bigger to accommodate a fourth wheel. The rear-mounted engine will make the Isetta the most eco-friendly BMW to date.
"That will help it to cut the line-up's average emissions to meet future targets. A zero-emissions electric variant would also provide a similar benefit," said AutoExpress. "BMW has given no official confirmation of the new Isetta's existence, but company bosses are said to be considering design proposals."
"One issue to address is brand image. Could such a car live up to the firm's 'ultimate driving ma-chine' slogan? If so, expect more about the new Isetta in 2010."
Is it just me, or does it resemble the VW bug? Either that, or it looks likes its backwards. Judge for yourself and check out the clip from Fast Lane Daily embedded below. They give the scoop about 3:30 into the video.
Trend Themes
1. Microcar Resurgence - The potential resurgence of microcars like the BMW Isetta presents opportunities for automakers to offer eco-friendly and space-efficient transportation options.
2. Electric Vehicle Expansion - The introduction of a zero-emissions electric variant of the BMW Isetta could contribute to the expansion of the electric vehicle market and offer a sustainable mobility solution.
3. Retro Design Revival - The reimagining of iconic retro designs like the BMW Isetta provides an opportunity for brands to tap into nostalgia while incorporating modern technology and features.
Industry Implications
1. Automotive - The automotive industry could explore the development of microcars and electric vehicles in response to the potential resurgence of microcar trends.
2. Electric Vehicles - The electric vehicle industry can benefit from the introduction of new models like the BMW Isetta, which promote sustainable transportation options.
3. Design - The design industry can embrace the trend of retro design revival by combining nostalgic elements with contemporary aesthetics to create innovative products and experiences.
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