Benefit's 'Blush Bar' Palette Offers an Array of Blushes and Bronzers
Riley von Niessen — April 25, 2018 — Fashion
References: global.ulta & benefitcosmetics
Those looking to add some subtle dimension to their summer makeup looks are likely to appreciate the new 'Blush Bar' palette from Benefit, which features five different shades of product.
Five blushes are included in the palette, with the shades named 'Galifornia,' 'Gold Rush,' 'Dandelion,' and 'Rockateur.' The bronzer is a subtle ashy brown shade, which is called Hoola. As the bronzer is matte, it's able to complement the different shimmery blush shades that are included, helping to create a dewy glow that doesn't go overboard.
In order to help consumers create a range of looks with the palette, Benefit includes a helpful 'Tips & Tricks' card, which offers a few examples and shows how to achieve them with ease at home. The palette is currently available in-stores and online for $58 USD.
Five blushes are included in the palette, with the shades named 'Galifornia,' 'Gold Rush,' 'Dandelion,' and 'Rockateur.' The bronzer is a subtle ashy brown shade, which is called Hoola. As the bronzer is matte, it's able to complement the different shimmery blush shades that are included, helping to create a dewy glow that doesn't go overboard.
In order to help consumers create a range of looks with the palette, Benefit includes a helpful 'Tips & Tricks' card, which offers a few examples and shows how to achieve them with ease at home. The palette is currently available in-stores and online for $58 USD.
Trend Themes
1. Multifunctional Makeup Palettes - Opportunity for makeup brands to create palettes that offer a range of products for a complete makeup look, allowing consumers to experiment and save money.
2. Personalized Makeup Palettes - Opportunity for makeup brands to create palettes that allow consumers to choose and customize their own shades and products according to their preferences.
3. Sustainable Makeup Packaging - Opportunity for makeup brands to use sustainable packaging materials for their palettes, reducing waste and appealing to environmentally-conscious consumers.
Industry Implications
1. Cosmetics Industry - Makeup brands can explore innovative palette designs, new textures, finishes, and formulas that are aligned with the latest makeup trends and consumer preferences.
2. E-commerce Industry - E-commerce platforms can offer personalized and interactive tools that help consumers create their own makeup palettes by choosing shades, finishes, and textures, and offer them convenient and fast delivery options.
3. Sustainable Packaging Industry - Packaging companies can develop eco-friendly packaging solutions for makeup palettes, such as recycled or biodegradable materials, that appeal to environmentally-conscious consumers and comply with international regulations.
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