16 Handles Tapped Dear Evan Hansen for Its Blue Raspberry Sorbet
Katherine Pendrill — July 24, 2022 — Marketing
References: restaurantnews & qsrmagazine
The famed frozen yogurt chain 16 Handles has teamed up with the hit Broadway musical Dear Evan Hansen to create a new flavor called Blue Raspberry Sorbet.
In honor of the Tony Award-winning musical’s last summer on Broadway, the New York City-based chain decided to honor the production by playing into the show’s signature blue color. The new Blue Raspberry Sorbet is a refreshing, frozen treat that is both dairy-free and gluten-free. Blue Raspberry Sour Belts will also available from the toppings bar so fans can create their very own #BlueWillBeFound Sundae. As 16 Handles’ CEO and Founder Solomon Choi explains, "Dear Evan Hansen is an iconic musical that’s instantly recognizable to anyone who’s spent time near Broadway the past six years. Our new Blue Raspberry Sorbet and Sour Belts topping are a delicious and colorful celebration of the show’s inspiring run here in our hometown.”
Image Credit: 16 Handles
In honor of the Tony Award-winning musical’s last summer on Broadway, the New York City-based chain decided to honor the production by playing into the show’s signature blue color. The new Blue Raspberry Sorbet is a refreshing, frozen treat that is both dairy-free and gluten-free. Blue Raspberry Sour Belts will also available from the toppings bar so fans can create their very own #BlueWillBeFound Sundae. As 16 Handles’ CEO and Founder Solomon Choi explains, "Dear Evan Hansen is an iconic musical that’s instantly recognizable to anyone who’s spent time near Broadway the past six years. Our new Blue Raspberry Sorbet and Sour Belts topping are a delicious and colorful celebration of the show’s inspiring run here in our hometown.”
Image Credit: 16 Handles
Trend Themes
1. Broadway-inspired Flavors - Opportunities for food and beverage businesses or franchises to partner with Broadway shows or other popular cultural experiences to create unique flavors that tap into the show’s themes and colors
2. Dairy-free and Gluten-free Frozen Treats - Opportunities for food and beverage businesses or franchises to cater to an increasingly health-conscious and diverse consumer base by offering more dairy-free and gluten-free options for frozen treats
3. Interactive Toppings Experience - Opportunities for food businesses or franchises to create a more interactive and personalized customer experience by offering a wide range of toppings and add-ons that customers can use to customize their orders
Industry Implications
1. Frozen Yogurt Chains - Frozen yogurt chains like 16 Handles can partner with popular cultural experiences to create unique flavors and toppings that resonate with their customers
2. Broadway Shows - Broadway shows can partner with food and beverage businesses or franchises to create memorable and immersive sensory experiences for theater-goers before or after the show
3. Health-conscious Food and Beverage Businesses - Health-conscious food and beverage businesses can capitalize on the growing consumer demand for dairy-free and gluten-free options for frozen treats
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