Nike's M2K Tekno Sneakers Arrive in a Blue Leopard Colorway
References: nike & highsnobiety
Nike's signature M2K Tekno sneakers arrive in an animal-printed colorway option entitled 'Blue Leopard' for the season. The new iteration features a patterned detail throughout the paneling uppers over the underlays -- this is accented with a contrasting vibrant 'Habanero Red' as the shoe's branding accent.
The small Swooshes reference the sportswear label in an opaque version and an outlined version. Notably, the blue leopard underlay gives off a satin shiny finish in contrast to the black overlays. The new M2K Tekno sneakers are constructed from a blend of leather, suede, and mesh materials. The lacing system is complete in a dark tonal black as well, to blend into the rest of the dark uppers.
The small Swooshes reference the sportswear label in an opaque version and an outlined version. Notably, the blue leopard underlay gives off a satin shiny finish in contrast to the black overlays. The new M2K Tekno sneakers are constructed from a blend of leather, suede, and mesh materials. The lacing system is complete in a dark tonal black as well, to blend into the rest of the dark uppers.
Trend Themes
1. Animal-print Sneakers - Opportunity for fashion brands to experiment with unique animal print patterns on popular shoe models.
2. Contrast Branding Accents - Opportunity for footwear brands to experiment with the use of contrasting and bold brand accents on sneakers.
3. Material Blending in Sneakers - Opportunity for sneaker brands to use a mix of leather, suede and mesh materials to construct innovative shoe designs.
Industry Implications
1. Fashion - Fashion brands can take advantage of the trend of animal print sneakers and introduce new designs in their collections for the season.
2. Footwear - Footwear brands can benefit from the trend of contrast branding accents and incorporate this feature in their existing and upcoming shoe models.
3. Sportswear - Incorporating interesting material blends in sneaker design can present an innovative opportunity for sportswear brands to create new shoe models.
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