Honda's New Eco Cars
Alex Covert — November 27, 2008 — Autos
References: dvice
Some of Honda's 2009 vehicles will feature their Ecological Drive Assist System (EDAS), a color-coded speedometer. The background changes its ambient color based not on preset speed limits, but on real-time fuel consumption patterns. It lights up green when you are practicing smooth acceleration and deceleration. See blue, however, and you know that you are sucking down gas with bursts of acceleration or deceleration.
Implications - The green movement has made a vast segment of consumers sensitive to their consumption patterns. These consumers are eager to find ways to reduce their own environmental impact. Companies that produce products with a detrimental carbon impact ought to enable easy visualization of consumption patterns.
Implications - The green movement has made a vast segment of consumers sensitive to their consumption patterns. These consumers are eager to find ways to reduce their own environmental impact. Companies that produce products with a detrimental carbon impact ought to enable easy visualization of consumption patterns.
Trend Themes
1. Color-coded Speedometers - Companies should incorporate color-coded speedometers to visualize consumption patterns and encourage environmentally-friendly driving.
2. Ecological Drive Assist System - Automotive manufacturers can develop innovative systems like Honda's EDAS to help drivers monitor real-time fuel consumption and promote eco-friendly driving habits.
3. Green Movement Sensitivity - Consumers' growing sensitivity to their consumption patterns opens up opportunities for businesses to offer products and services that enable environmental impact reduction.
Industry Implications
1. Automotive - Automakers can embrace color-coded speedometers and develop advanced eco-driving technologies to meet the demands of environmentally-conscious consumers.
2. Consumer Electronics - Consumer electronics companies can incorporate visual indicators like color-coded displays to help users track energy consumption and make more sustainable choices.
3. Energy Conservation - Companies in the energy conservation sector can leverage the green movement by providing tools and solutions that empower individuals to monitor and reduce their carbon footprint.
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