AT & T Floral Cellphone Ad
Elsa Blaine — May 5, 2008 — Tech
References: advertolog
Gorgeous flowers open up to reveal Samsung's cell phones in this creative Mother's Day ad by AT & T. The flowers look like a mixture of glass and real flowers. They are just stunning. The song in the ad written by Lupe Fiasco is called Daydreamin' and is performed by Jill Scott.
Kudos to 1stAveMachine, the company that produced the commercial.
Implications - Ad campaigns for cellphones and other technology that is in wide usage can begin to make their market segments smaller and smaller. Since there are so many similar cellphone products on the market, this is an attempt to make the most of one particular segment of a demographic.
Kudos to 1stAveMachine, the company that produced the commercial.
Implications - Ad campaigns for cellphones and other technology that is in wide usage can begin to make their market segments smaller and smaller. Since there are so many similar cellphone products on the market, this is an attempt to make the most of one particular segment of a demographic.
Trend Themes
1. Creative Advertising - Opportunity for companies to create unique and artistic advertisements that capture consumers' attention and differentiate their products.
2. Emotional Marketing - Companies can tap into consumers' emotions and aspirations by creating advertising campaigns that evoke feelings of beauty, love, and happiness.
3. Product Integration - Incorporating products seamlessly into creative visuals can enhance brand awareness and generate interest among potential buyers.
Industry Implications
1. Telecommunications - Telecom companies can explore creative advertising strategies to promote their products and stand out in a highly competitive market.
2. Floral and Gift - Floral and gift companies can collaborate with technology brands to offer unique product integration opportunities, enhancing customer experience and driving sales.
3. Advertising and Marketing - The advertising industry can leverage creative advertising techniques to help brands connect with consumers on a deeper emotional level, driving brand loyalty and sales.
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