Codeplace Provides Blogging as a Service to Engage Developers
Alyson Wyers — May 24, 2016 — Business
References: companies.codeplace & betalist
While increasing numbers of startups are focusing on software, this venture is offering blogging as a service. Based in Portugal, Codeplace emphasizes technical content leveraging writers and tools to reach developers and companies.
After telling Codeplace who your target audience is, they will suggest the right content marketing strategy to suit your needs. Codeplace authors will write new blog posts and original technical content. In addition to providing blogging as a service, they also measure ROI and optimization. Their site hosts example tutorials as well.
Even though many marketing and advertising agencies specialize in digital content, this venture is different because it has a B2B approach and goes further to target a very specific audience -- developers.
After telling Codeplace who your target audience is, they will suggest the right content marketing strategy to suit your needs. Codeplace authors will write new blog posts and original technical content. In addition to providing blogging as a service, they also measure ROI and optimization. Their site hosts example tutorials as well.
Even though many marketing and advertising agencies specialize in digital content, this venture is different because it has a B2B approach and goes further to target a very specific audience -- developers.
Trend Themes
1. Blogging-as-a-service - Codeplace is disrupting traditional content marketing agencies by offering Blogging-as-a-Service to engage developers
2. Technical Content Marketing - Codeplace is tapping into the increasing demand for technical content marketing with targeted blog posts and original technical content
3. ROI Optimization Services - Codeplace's measurement of return-on-investment and optimization services are a disruptive innovation in the Blogging-as-a-Service industry
Industry Implications
1. Content Marketing - Codeplace's targeted approach to blogging as a service is disrupting the traditional content marketing industry
2. Digital Advertising - Codeplace's specialized approach to technical content marketing sets them apart from traditional digital advertising agencies
3. Software Development - Codeplace's emphasis on technical content for developers offers a unique opportunity for startups in the software development industry
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