Bleached Eyebrows Accessorize Bottega Veneta's Spring 2010 Show
Marissa Liu — September 29, 2009 — Fashion
At the Bottega Veneta Spring 2010 RTW show in Milan models sported bleached eyebrows in a pale shade of blond to go with their purply fuchsia lips. African-American model Chanel Iman, “felt like [she] was on another planet,” but, “once they dyed them back, [she] instantly felt stronger and more confident.”
The bleached eyebrows or no eyebrows look has been growing ever stronger over the last few seasons. Although Iman was quite vocal about her dislike for the look other models who walked the Bottega Veneta show such as the dark-haired Iris Strubegger and Asian Liu Wen remained mum on the subject. Even light-haired girls like Karlie Kloss were sporting bleached eyebrows on the catwalk, Japanese model Tao Okamoto was the only model spared from bleached eyebrows as she hid behind her thick fringe.
The bleached eyebrows or no eyebrows look has been growing ever stronger over the last few seasons. Although Iman was quite vocal about her dislike for the look other models who walked the Bottega Veneta show such as the dark-haired Iris Strubegger and Asian Liu Wen remained mum on the subject. Even light-haired girls like Karlie Kloss were sporting bleached eyebrows on the catwalk, Japanese model Tao Okamoto was the only model spared from bleached eyebrows as she hid behind her thick fringe.
Trend Themes
1. Bleached Eyebrows - Disruptive innovation opportunity: Develop innovative brow bleaching products that are safe, easy to use, and provide long-lasting results.
2. No Eyebrows Look - Disruptive innovation opportunity: Create eyebrow alternatives such as temporary tattoos or stick-on brows for those who prefer a bold, brow-less look.
3. Model Diversity - Disruptive innovation opportunity: Promote and develop more inclusive beauty standards that embrace diverse features, including a range of eyebrow styles and colors.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Collaborate with beauty brands to create eyebrow grooming kits that cater to the growing trend of bleached or no eyebrows.
2. Fashion and Modeling - Disruptive innovation opportunity: Incorporate the trend of bleached eyebrows in fashion and modeling campaigns, challenging traditional beauty norms.
3. Cosmetics and Makeup - Disruptive innovation opportunity: Introduce innovative eyebrow products, like bleaching creams and eyebrow stencils, to cater to the demand of the bleached eyebrows trend.
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