Blancpain & Lamborghini Team Up to Create the Trofeo Super
Andrew Robichaud — June 6, 2009 — Autos
A collaboration between respected watch powerhouse Blancpain and respected supercar powerhouse Lamborghini brings us the limited edition (300 pieces) Trofeo Super.
The Trofeo Super is a beautiful water resistant (up to 100m) watch that has been carefully hand-crafted to perfection. The strap is made of alacantra, the same fabric as the seats in a Lamborghini Gallardo, and the self-winding movement system is coated with NAC, an electroplating treatment that blackens the bridges and the main plate (gives up to 40 hours reserve power).
The watch was born to accentuate the partnership between the fashion and car moguls that will stage races at 6 different tracks throughout Europe involving 30 different Lamborghinis.
The Trofeo Super is a beautiful water resistant (up to 100m) watch that has been carefully hand-crafted to perfection. The strap is made of alacantra, the same fabric as the seats in a Lamborghini Gallardo, and the self-winding movement system is coated with NAC, an electroplating treatment that blackens the bridges and the main plate (gives up to 40 hours reserve power).
The watch was born to accentuate the partnership between the fashion and car moguls that will stage races at 6 different tracks throughout Europe involving 30 different Lamborghinis.
Trend Themes
1. Luxury Collaboration Watches - Collaborations between luxury watch brands and car manufacturers offer disruptive innovation opportunities to create limited edition, high-end timepieces that cater to car enthusiasts.
2. High-end Automotive Accessories - The partnership between watch brands and supercar manufacturers opens up disruptive innovation opportunities to create high-end accessories, such as straps, inspired by the car's design elements.
3. Fashion-car Brand Collaborations - Fashion and car collaborations provide disruptive innovation opportunities to create exclusive products that cater to the overlapping interests of fashion and car enthusiasts.
Industry Implications
1. Luxury Watches - The luxury watch industry can leverage collaboration with car manufacturers to create limited edition timepieces that appeal to car enthusiasts and watch collectors alike.
2. Supercar Manufacturing - Supercar manufacturers can explore collaborations with luxury watch brands to develop high-end accessories that complement their car designs, catering to the discerning tastes of their customer base.
3. Fashion - The fashion industry can partner with car brands to create exclusive products, like clothing or accessories, that incorporate elements inspired by the distinctive design and performance of the cars, offering a unique offering to their customers.
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