The BlackBerry Tablet Will be a Strong Apple Competitor
Joanne Lam — August 2, 2010 — Tech
With a rumored launch date in November, the BlackBerry tablet is definitely a gadget the Apple corporation should look out for.
Featuring a front and rear-facing camera, this 'BlackPad' is said to enable video conferencing -- a feature the current Apple iPad lacks. Further, with a price similar to that of its Apple counterpart, this BlackBerry tablet definitely be in high demand if the rumored video chat option were real.
Implications - The release of the Blackberry Tablet will further the business rivalry between Apple and RIM, which thus far has been isolated to mobile phones. Consumers of either product have a certain dedication to the brand that is only furthered by the growing rivalry, and the release of a RIM alternative is music to the ears of Blackberry devotees.
Featuring a front and rear-facing camera, this 'BlackPad' is said to enable video conferencing -- a feature the current Apple iPad lacks. Further, with a price similar to that of its Apple counterpart, this BlackBerry tablet definitely be in high demand if the rumored video chat option were real.
Implications - The release of the Blackberry Tablet will further the business rivalry between Apple and RIM, which thus far has been isolated to mobile phones. Consumers of either product have a certain dedication to the brand that is only furthered by the growing rivalry, and the release of a RIM alternative is music to the ears of Blackberry devotees.
Trend Themes
1. Tablet Video Conferencing - The inclusion of front and rear-facing cameras for video conferencing in the BlackBerry tablet presents an opportunity for disruptive innovation in video collaboration technology.
2. Corporate Tablet Wars - The release of the BlackBerry tablet marks the beginning of a new phase in the competition of tablet devices in the enterprise segment, posing a potential opportunity for new players to join the tablet market.
3. Brand Fan Loyalty - The growing rivalry between Apple and RIM and the launch of the Blackberry tablet will continue to strengthen brand loyalty, presenting an opportunity to use this enthusiasm for new marketing strategies.
Industry Implications
1. Consumer Electronics - The increasing competition in the tablet market among Apple and RIM presents opportunities for innovation within the consumer electronics industry focused on designing cutting-edge technological features for these devices.
2. Video Collaboration Technology - The integration of video conferencing features in the BlackBerry tablet opens up opportunities for innovation within the video collaboration technology industry to adapt to new hardware and software requirements.
3. Marketing and Branding - As loyalty to brands continues to grow, businesses in the marketing and branding industry can seize the opportunity to explore new ways to cultivate customer loyalty and develop new and innovative marketing approaches.
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