The Black Scale Winter 2012 Lookbook is Full of Holy Streetwear
Katie Pagnotta — November 28, 2012 — Fashion
References: mltd & highsnobiety
The Black Scale Winter 2012 Lookbook veers into religious territory mixing urban fashion and Catholic imagery.
Black Scale is an up-and-coming streetwear brand invested in presenting edgy and cleverly styled collections and lookbooks. Its latest released body of work features its soon-to-be-released collection called 'Desire.' It is made up of detailed jackets, dual knit cardigans, relaxed fit trousers and wax treated pants. Black Scale is also known for its accessories and this series is no exception. The lookbook is littered with cozy knit and fitted caps. All of these chic urban finds are displayed in religious settings. Crosses show up in more than one shot and ambiances include a church and a priest's altar. The book also displays a model praying in a pew and standing in front of church doors.
The Black Scale Winter 2012 Lookbook is a journey into a religious sanctuary displaying urban streetwear at its finest.
Black Scale is an up-and-coming streetwear brand invested in presenting edgy and cleverly styled collections and lookbooks. Its latest released body of work features its soon-to-be-released collection called 'Desire.' It is made up of detailed jackets, dual knit cardigans, relaxed fit trousers and wax treated pants. Black Scale is also known for its accessories and this series is no exception. The lookbook is littered with cozy knit and fitted caps. All of these chic urban finds are displayed in religious settings. Crosses show up in more than one shot and ambiances include a church and a priest's altar. The book also displays a model praying in a pew and standing in front of church doors.
The Black Scale Winter 2012 Lookbook is a journey into a religious sanctuary displaying urban streetwear at its finest.
Trend Themes
1. Religious Streetwear Fashion - Disruptive innovation opportunity: Explore the intersection of religious imagery and urban fashion to create a unique and edgy streetwear brand.
2. Incorporating Religious Symbols in Fashion - Disruptive innovation opportunity: Design clothing and accessories that incorporate religious symbols to appeal to a niche market and spark conversations.
3. Religious-themed Lookbooks - Disruptive innovation opportunity: Create lookbooks that showcase fashion in religious settings, offering a fresh and unexpected concept.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce religious-inspired streetwear collections and accessories to attract a new customer base and differentiate from competitors.
2. Streetwear Accessories - Disruptive innovation opportunity: Design and produce unique accessories that feature religious symbols, providing a distinctive offering in the streetwear market.
3. Fashion Photography - Disruptive innovation opportunity: Collaborate with fashion brands to create visually striking lookbooks featuring religious themes, adding a layer of depth and intrigue to the imagery.
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