How Did Shoppers Feel About the Black Friday 2012 Shopping Frenzy?
Michael Hemsworth — December 9, 2012 — Marketing
References: ifitshipitshere.blogspot
Holiday shopping can get intense, which is exactly how the 2012 season began with the infamous Thanksgiving sales, but what were the Black Friday reactions like after the shopping frenzy?
The intense Black Friday and Cyber Monday sales bring out the highest number of shoppers than any other time of the year and for just cause; retailers slash prices and initiate flash sales to entice consumers. This year brought out the most shoppers yet and according to this chart, many of them headed to big box stores to purchase electronics.
Cyber Monday has turned out to be the reigning champion between the two holiday shopping frenzies with much of this due to an increase the level of efficiency.
The intense Black Friday and Cyber Monday sales bring out the highest number of shoppers than any other time of the year and for just cause; retailers slash prices and initiate flash sales to entice consumers. This year brought out the most shoppers yet and according to this chart, many of them headed to big box stores to purchase electronics.
Cyber Monday has turned out to be the reigning champion between the two holiday shopping frenzies with much of this due to an increase the level of efficiency.
Trend Themes
1. Increased Cyber Monday Sales - Cyber Monday has become the more popular shopping day due to increased efficiency
2. Big Box Store Dominance - Many shoppers flock to big box stores to purchase electronics during Black Friday sales
3. Holiday Shopping Frenzies - Black Friday and Cyber Monday remain the top holiday shopping days, and retailers can take advantage of this trend by offering competitive deals and flash sales
Industry Implications
1. Retail - Retailers can capitalize on holiday shopping trends by offering competitive deals and efficient shopping experiences
2. Electronics - Big box stores dominate electronics sales during Black Friday as shoppers hunt for the best deals
3. E-commerce - The rise of Cyber Monday provides opportunities for e-commerce companies to compete with brick and mortar retailers by offering efficient online shopping experiences
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